Online investing continues to be popular with consumers, partly due to the fact that it meets the requirements of most Americans – it’s fast, easy and convenient.
In fact, according to research by trade research firm JupiterResearch, internet business households are projected to grow from 17.3 million in 2005 to 22 million in 2010.
With so many companies competing for a slice of that pie, it can be difficult for consumers, at best, to navigate the changing landscape of online investing.
For many, the hardest part isn’t making the initial stock purchase, but looking for the best (and worst) purchases.
So where do you start?
Fortunately, with the advent of the internet, consumers are one click away from a wealth of information about the good, the bad and the terrifying. Low? Users can feel overwhelmed by the amount of data that inventory investigation can be daunting.
A company helps online investors by making it easy for them to get the stock news and alerts they want.
Centale Inc. (OTC BB: CNTL), headquartered in Fort Lauderdale, Florida, has built a comprehensive “real-time” news and stock alert app that can be programmed with keywords called “Market Fragger”. Forbes.com will be the first to implement this service.
The system will allow users to customize financial news by entering their own search criteria. Search information is sent directly to the Desktop Reflector on both PC and Macintosh computers. Centale is also planning to launch a wireless app version.
This ability can allow the investor to spend less time researching and more time making smart investment decisions.
Forbes.com has approximately 8-10 million visitors per month.
While there is no doubt that computerized trading can be faster, cheaper and more convenient than going through a traditional brokerage, it is important that you research your options to determine what works best for you and your portfolio.