It is well known that the best way to improve a website in terms of design is to keep it free as possible from as many bells and whistles as possible (including images, banners and graphics). However, once you have a great copy to put on the covers of your site, your work won’t stop there. You need to ensure that your web design is also compatible with this text.
First of all, make sure there is no flash, image map byte, java text, or any other kind of multimedia on that page. Search engine spiders will read that as blank space. Second, make sure to include text for your image’s ALT tags, as well as all of your anchor tags.
Third, you need to think about how the HTML code will be prioritized and organized on the page. It’s also imperative that your HTML code is clean as well. It doesn’t matter if the webpage looks good. What’s below is what matters the most to search engine spiders – dirty HTML snippets and errors you just don’t see. If that’s dirty enough, your website may end up being ignored or suppressed for a long time before. In fact, it becomes part of any page’s ranking.
You should also never underestimate the impact of your site’s functionality and structure on search engines. It’s well known that rating this is part of the many algorithms that govern page ranking popularity on major search engines like Google. If the search engine thinks your site is not well organized, they can simply ignore it. This means that no one will ever see the smart version of the search engine that you were trying to get a site search engine optimized architecture to support in the first place. This, of course, would be a waste of time.